Travel & Hospitality
Build loyalty. Create memorable experiences.
Create subscription services that deliver value and keep customers coming back for more
Why Recurly?
Recurly's subscription management platform offers travel and hospitality companies powerful, scalable tools to grow subscribers and boost recurring revenue.
Expertise you can trust:
15+ years of partnership, thought leadership, and white-glove service.
Combat churn:
Trust the tools that recovered over $1.3B in revenue in 2024.
Scale faster
Test, benchmark, and get to market faster with expert-driven insights.
Subscriptions that power modern travel
Whether you’re launching a subscription for planes, trains, or a nice place to stay, you don’t have to wait to reap the benefits of a recurring model. Test memberships, try out seasonal passes, or perfect the right rewards with a platform designed for customizable plans, scalable payments, and detailed analytics. Stop waiting days or weeks — create and adjust plans, pricing, and promotions in just minutes to deliver the subscription experience your customers truly want.
Challenge
You’re ready to launch a subscription for your business, but the ever-evolving travel industry leaves no room for months of development, testing, and fine-tuning. You know you will want to add more to your subscriptions in time to maximize lifetime value and reduce churn.
Solution
Recurly is the ideal partner for travel and hospitality leaders, offering the flexibility, global scale, and powerful insights needed to turn one-time guests into lifelong, loyal members.
- Create, test, and adapt tiered loyalty programs, seasonal passes, or prepaid subscriptions system-wide. Fine tune-your subscriptions with ease.
- Seamlessly scale your business worldwide by accepting local payment methods and automating cross-border tax compliance.
- Unlock detailed insights into subscriber LTV, churn factors by loyalty tier, and renewal success rates. With Recurly Engage, deliver personalized in-app experiences that minimize cancellations, enhance onboarding, and strategically present the right upsell at the perfect moment.
As a global leader in hospitality, understanding consumer behavior is a top priority in helping us accurately predict what services our guests want from us. We chose Recurly because of its unique ability to gain valuable insight into subscription packages
Read case studyKey features
Recurly is the ticket to managing your travel and hospitality subscriptions at scale, so you can focus your resources on launching irresistible offerings. Unlock global growth opportunities with robust pricing flexibility, deep subscriber insights, automated billing, and streamlined revenue recognition.
Plans, pricing & promotions
Quickly configure and launch new plans and present the right offer at the right price — and easily offer discounts and promotions.
- Plans and add-ons: Launch, test, and iterate on new plans quickly, such as tiered loyalty programs, prepaid packages, or access passes for resorts and events
- Coupons and discounts: Entice customers with flexible promotions, such as early-booking discounts, limited-time offers on annual memberships, or other rewards
- Cancel saves: Save subscribers from churn by creating and testing cancel save paths via discount, promotions, or pausing their subscription
Subscriber management
Drive growth faster with cohesive subscriber management, personalized in-product communications, and proactive subscription insights.
- Subscriber autonomy: Allow subscribers to easily upgrade, downgrade, start, pause their membership during offseason, make additional purchases, and cancel subscriptions with in-app prompts
- Account hierarchy: Support complex travel memberships by creating a many-to-one invoicing hierarchy for family, group, or corporate travel plans
- Lifecycle communications: Automate the lifecycle journey, customizing dozens of templates by content, language, and time zone in app, by email, or through other means
Payments orchestration
Present a symphony of payment options including credit cards, Amazon Pay, PayPal, Venmo, Apple Pay, Google Pay, SEPA, BACS, BECS, ACH, and more.
- Payment gateways: Expand and reach new subscribers worldwide with prebuilt integrations to 20-plus gateways and support for 140-plus currencies
- Alternative payment methods: Explore and add new payment methods quickly and easily, supporting both local and global payment options
- Subscriber wallet: Reduce declines and increase payment assurance by allowing subscribers to store multiple payment methods
Churn management
Maximize recurring revenue from your travel programs, minimize member attrition, and boost customer value with industry-leading churn and revenue recovery tools.
- Intelligent retries: Leverage machine learning to intelligently retry declined payments for membership renewals — a key tool to combat involuntary churn
- Account updater: Automatically update expired or outdated card information for your members, ensuring seamless renewals and uninterrupted access to benefits
- Dunning campaigns: Use dunning tools to automate billing reminders, reduce churn, and update payment methods
Automated billing
Simplify and automate every aspect of subscription billing and invoicing — and scale with confidence no matter how complex the situation.
- Invoice customization: Customize invoice and receipt templates based on your branding, assigning templates to individual subscribers
- Charges and credits: Automate or manually create custom charges and credits, billed separately or included with the next subscription invoice
- Taxes and compliances: Automate the calculation and collection of taxes, including VAT and GST, configurable at the country and state level
Customizable, in-depth analytics
Answer these questions and more with actionable insights into your subscription performance including customizable, advanced analytics.
- Are subscriptions revenue growing?
- Which plans are performing best?
- What is driving subscriber churn?
- How can I improve operational efficiencies?
- Am I compliant with ASC-606 and/or IFRS-15?
App management
Recurly app management delivers a complete picture of subscriptions across app stores with web subscriptions through a simple, automated data sync.
- Cross-platform analytics: Compare and analyze performance, revenue, and growth across app stores and web with dashboards and reports
- Cross-platform revenue recognition: Automate ASC-606 and IFRS-15 compliance across web and app stores with Recurly revenue recognition
- Cross-platform process automation: Trigger new workflows based on app store subscription lifecycle events through APIs and webhooks
Revenue recognition
Streamline and automate ASC-606 and IFRS-15 compliance with multiple revenue reporting standards using an enterprise-grade, configurable solution.
- Revenue management: Simplify accounting with advanced automation, built for high-velocity businesses offering complex plans
- Revenue compliance: Automate revenue recognition processes complicated by diverse sets of subscription contracts and pricing models
- Revenue forecasting: Close the books faster and forecast recurring revenue with greater accuracy and predictability within a single UI
Put growth on auto-pilot
Recurly Compass AI empowers you to drive growth with smarter, faster decisions. Gain personalized insights, proven subscription strategies, and unlock answers with ease. Turn insights into action.
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Secure integrations
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Get connected
Connect seamlessly with leading applications for accounting, ERP, taxes, sales and marketing, data warehouses, fraud management and more through the Recurly partner ecosystem.
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Recommended resources
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